Funnel Education
How Funnels Convert
The Client Journey
Whatever your business is, the way to grow is for your target audience to take you up on whatever it is you are offering. Most of the time in business you are selling a product or a service, but the property business is slightly different. In effect you are placing yourself as a broker.
Most of the time you are going to be looking for deals, those below market value properties, commercial properties or land deals that you want to purchase or at least control. Then, on the other side of the business you will need a marketing process to find either buyers, project investors or passive investors looking for a return on their investment.
You need to build trust. You do this by initially by education, connection and engagement. Then by positioning yourself as the solution provider and finally as the person they want to do business with.
This client journey is never solely based on the funnel you build online. The online ales funnel is just a tool you use in your overall marketing plan.
Much of what you do in the process is meeting people, networking, talking and connecting outside of your online funnel. It's also is part of the process of marketing.
The sales funnel is the tool you use to drive people to through your marketing efforts which could include speaking events, online advertising, referrals or collaborative partner programs.
The online sales funnel does not stand in isolation. It just a part of an overall marketing plan, the online structure of which are as follows:
A Consistent Social Presence
Developing Stable Traffic Programs
A Working, High Converting Funnel
All of these components working together creates the perfect marketing system for your business.
What Is A Funnel?
A Sales funnel is a carefully planed and predetermined marketing process that is dedicated to turning an interested party (prospect) into a client, It's focusing on the shortest route to convert that prospect into a paying client.
The route decide on can then be built online using software to create landing pages, contact forms, call booking pages, automated email sequences, customer management and follow up as well as offer pages, payment systems and deliverable content.
Stages Of The Funnel Process
At then top of the funnel you will want to attract and engage with potential prospects. This so they get to know, like and trust you.
The next stage of a funnel is usually convincing content, building the narrative that you have the solution to their problem and you are the best person to deliver that solution.
The penultimate stage is offering that solution, providing a way for them to pay, and consequently converting the prospect into a sale.
The final stage is delivering that solution and ensuring you new customer is happy. Then you can prime them for the next purchase.
For property professional, we have created Property Pipeline Pro to provide the perfect online funnel for your property business.
